Branding Reference

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Logos Created with Optima

German type designer Hermann Zapf designed Optima, his most successful typeface. The design was inspired from the letters on the floor of the Santa Croce church...

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Logos Created with Gill Sans

Gill Sans is a humanist sans serif typeface designed by the English sculptor, type designer Eric Gill. The typeface takes inspiration from Edward Johnston’s Johnston typeface...

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Logos Created with Frutiger

In the 1970s, the newly built Charles de Gaulle Airport at Roissy in France needed a new directional sign system. The Swiss typefce designer Adrian Frutiger...

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Logos Created with Myriad

Robert Slimbach and Carol Twombly designed the Myriad for Adobe Systems. The humanist sans serif is best known for its usage by Apple Inc., replacing Apple...

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Logos Created with Univers

Univers is one of the best typefaces designed by Adrian Frutiger. Like Helvetica, Univers is based on the model of the 1898 typeface Akzidenz-Grotesk. It was...

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Logos Created With Gotham

Gotham is a geometric sans-serif digital typeface designed by American type designer Tobias Frere-Jones in 2000. The letterforms are inspired by architectural signages that achieved popularity...

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Logos Created with Futura

Designed in 1927 by German type designer Paul Renner, Futura is a geometric sans serif based on geometric shapes that became representative of visual elements of...

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Logos Created with Helvetica

Developed in 1957 by Swiss typeface designer Max Miedinger together with Eduard Hoffmann, Helvetica is the most widely used sans-serif typeface in the world and you will see it dozens...

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Core Values of Famous Companies

A company’s core values are the fundamental beliefs of the organization and the guiding principles that guide an organization’s internal conduct as well as its relationship...