Logos Created with Optima

German type designer Hermann Zapf designed Optima, his most successful typeface. The design was inspired from the letters on the floor of the Santa Croce church in Florence in Italy, where he was making a visit in 1950. All letterforms of the typeface were designed in the proportions of the Golden Ratio. In 1952, after careful legibility testing, the first drawings were finished. In 2002, 50 years after the first sketches, Hermann Zapf and Akira Kobayashi completed Optima nova, an expansion and redesign of the original Optima family. Optima is an all-purpose typeface that works for just about anything from book text to signage and below are some examples of Optima typeface used in logos and branding.

LogoNameFont Name
aerosur LogoAeroSurOptima Roman
afc enterprises LogoAFC EnterprisesOptima Regular
alliant energy LogoAlliant EnergyOptima Bold
aston martin LogoAston MartinOptima Roman
blackpool fc LogoBlackpool F.C.Optima Bold
ernst young LogoErnst & YoungOptima Bold Italic
jaguar cars LogoJaguar CarsOptima Demi Bold
luzianne LogoLuzianneOptima Bold
molina healthcare LogoMolina HealthcareOptima Bold
nordstrom LogoNordstromOptima Medium
queens park rangers fc LogoQueens Park Rangers F.C.Optima Bold
wigan athletic fc LogoWigan Athletic F.C.Optima Bold
yahoo LogoYahooOptima Roman

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