Core Values of Famous Companies

A company’s core values are the fundamental beliefs of the organization and the guiding principles that guide an organization’s internal conduct as well as its relationship with the external world. Here is a collection of core values from the world’s most famous companies. Based on the collected data of 100 companies, we find that :

  • 43% companies define their core values within four words or items
  • The most mentioned values are Integrity (48), Respect(30), Team (24), Customer (24), Innovative/Innovation (22).
LogoCompanyCore ValuesCount
ABN Amro LogoABN Amro• Trusted
• Professional
• Ambitious
3
Accenture LogoAccenture• Stewardship
• Best People
• Client Value Creation
• One Global Network
• Respect for the Individual
• Integrity
6
Adidas LogoAdidas• Performance
• Passion
• Integrity
• Diversity
4
Adobe LogoAdobe• genuine
• exceptional
• innovative
• involved
4
ALDI LogoALDI• simplicity
• consistency
• responsibility
3
Alibaba LogoAlibaba• CUSTOMER FIRST
• TEAMWORK
• EMBRACE CHANGE
• INTEGRITY
• PASSION
• COMMITMENT
6
ArcelorMittal LogoArcelorMittal• Sustainability
• Quality
• Leadership
3
AXA LogoAXA• team spirit
• integrity
• innovation
• pragmatism
• professionalism
5
BAE Systems LogoBAE Systems• Trusted
• Innovative
• Bold
3
Bank of America LogoBank of America• WE DELIVER
• TRUST
• EMPOWERMENT
• RESPONSIBILITY
• OPPORTUNITY
5
Barclays LogoBarclays• Respect
• Integrity
• Service
• Excellence
• Stewardship
5
BASF LogoBASF• Creative
• Open
• Responsible
• Entrepreneurial
4
Bayer LogoBayer• Leadership
• Integrity
• Flexibility
• Efficiency
4
BBC LogoBBC• Trust is the foundation of the BBC: we are independent, impartial and honest.
• Audiences are at the heart of everything we do.
• We take pride in delivering quality and value for money.
• Creativity is the lifeblood of our organisation.
• We respect each other and celebrate our diversity so that everyone can give their best.
• We are one BBC: great things happen when we work together.
6
Beiersdorf LogoBeiersdorf• care
• simplicity
• courage
• trust
4
BP LogoBP• Safety
• Respect
• Excellence
• Courage
• One Team
5
Carmax LogoCarmax• Customer Focus
• Respect
• Teamwork
• Communication
• Diversity
• Associate Development
• Fun
• Quality
• Pride
• Continuous Improvement
10
Caterpillar LogoCaterpillar• Integrity
• Excellence
• Teamwork
• Commitment
• Sustainability
5
Coca Cola LogoCoca Cola• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well
7
Colgate LogoColgate• Caring
• Global Teamwork
• Continuous Improvement
3
Comcast LogoComcast• Community Investment
• Diversity & Inclusion
• Environment
• Integrity
4
ConocoPhillips LogoConocoPhillips• safety
• people
• integrity
• responsibility
• innovation
• teamwork
6
Danone LogoDanone• HUMANISM
• OPENNESS
• PROXIMITY
• ENTHUSIASM
4
DBS Bank LogoDBS Bank• Purpose-driven
• Relationship-led
• Innovative
• Decisive
• E!
5
Dell LogoDell• Delivering results that make a positive difference.
• Leading with openness and optimism.
• Winning with integrity.
3
Deloitte LogoDeloitte• Integrity
• Outstanding value to markets & clients
• Commitment to each other
• Strength from cultural diversity
4
Delta LogoDelta• honesty
• respect
• professionalism
• hard work
4
Deutsche Bank LogoDeutsche Bank• Integrity
• Sustainable Performance
• Client Centricity
• Innovation
• Discipline
• Partership
6
Dow LogoDow• Integrity
• Respect for People
• Protecting Our Planet
3
Enbridge LogoEnbridge• Integrity
• Safety
• Respect
3
Ericsson LogoEricsson• Respect
• Professionalism
• Perseverance
3
Estée Lauder  LogoEstée Lauder• creativity
• entrepreneurship
• integrity
3
Fluor LogoFluor• safety
• integrity
• teamwork
• excellence
4
Fujitsu LogoFujitsu• Employees
• Customers
• Business Parters
• Technology
• Quality
5
Geico LogoGeico• Integrity
• Service
• Growth
3
General Dynamics LogoGeneral Dynamics• Integrity
• Respect
• Trust
• Teamwork
• Mission
5
Goldman Sachs LogoGoldman Sachs• Collaboration
• Teamwork
• Leadership
3
Google LogoGoogle• Focus on the user and all else will follow.
• It's best to do one thing really, really well.
• Fast is better than slow.
• Democracy on the web works.
• You don't need to be at your desk to need an answer.
• You can make money without doing evil.
• There's always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn't good enough.
10
H&M LogoH&M• We believe in people
• We are one team
• Straightforward and open-minded
• Keep it simple
• Entrepreneurial spirit
• Constant improvement
• Cost-consciousness
7
Heineken LogoHeineken• Enjoyment - we bring enjoyment to life
• Respect - for individuals, society and the planet
• Passion - for quality
• Code of Business Conduct
• Enjoy Responsibly
5
Heinz LogoHeinz• Quality
• Integrity
• Consumer First
• Ownership/Meritocracy
• Innovation
5
HP LogoHP• Trust and respect for individuals
• Achievement and contribution
• Results through teamwork
• Meaningful innovation
• Uncompromising integrity
5
HSBC LogoHSBC• Dependable
• Open to different ideas and cultures
• Connected to customers, communities, regulators and each other
3
Huawei LogoHuawei• Customers First
• Dedication
• Continuous Improvement
• Openness & Initiative
• Integrity
• Teamwork
6
Hyundai LogoHyundai• Customer
• Challenge
• Collaboration
• People
• Globality
5
IBM LogoIBM• Dedication to every client's success
• Innovation that matters, for our company and for the world
• Trust and personal responsibility in all relationships
3
Ikea LogoIkea• Humbleness and willpower
• Leadership by example
• Daring to be different
• Togetherness and enthusiasm
• Cost-consciousness
• Constant desire for renewal
• Accept and delegate responsibility
7
John Deere LogoJohn Deere• integrity
• quality
• commitment
• innovation
4
Johnson Controls LogoJohnson Controls• Integrity
• Customer Satisfaction
• Employee Engagement
• Innovation
• Sustainability
5
Kellogg's LogoKellogg's• integrity
• accountability
• passion
• humility
• simplicity
• results
6
KPMG LogoKPMG• We lead by example
• We work together
• We respect the individual
• We seek the facts and provide insight
• We are open and honest in our communication
• We are committed to our communities
• we act with integrity
7
Kroger LogoKroger• Honesty
• Truthfulness
• Integrity
3
LEGO LogoLEGO• Imagination
• Creativity
• Fun
• Learning
• Caring
• Quality
6
Lenovo LogoLenovo• Customer Service
• Innovative and Entrepreneurial Spirit
• Accuracy and Truth-seeking
• Trustworthiness and Integrity
4
Lloyds Bank LogoLloyds Bank• Putting customers first
• Keeping it simple
• Making a difference together
3
L'Oréal LogoL'Oréal• Passion
• Innovation
• Entrepreneurial spirit
• Open-mindedness
• Quest for Excellence
• Responsibility
6
Lowe's LogoLowe's• customer-focused
• ownership
• respect
• teamwork
• passion for execution and integrity
5
Maersk LogoMaersk• Constant Care
• Humbleness
• Uprightness
• Our Employees
• Our Name
5
McKesson LogoMcKesson• Integrity
• Customer-First
• Accountability
• Respect
• Excellence
5
Mckinsey LogoMckinsey• Adhere to the highest professional standards
• Improve our clients' performance significantly
• Create an unrivaled environment for exceptional people
3
Mercedes Benz LogoMercedes Benz• Passion
• Communication
• Fun
• Integrity
• Team.
5
Metlife LogoMetlife• Put Customers First
• Be The Best
• Make Things
• Easier Make Things Easier
• Succeed Together
6
Morrisons LogoMorrisons• Can do
• Fresh thinking
• One team
• Great selling and service
• Bringing the best out of our people
• Great shopkeeping
6
Munich Re LogoMunich Re• We will act with integrity.
• We will willingly hold ourselves accountable for our actions.
• We will passionately pursue excellence and exceed the expectations of our clients, our fellow employees and our parent company.
• We will value teamwork and open communication, but also individual contribution.
• We will recognize and celebrate achievements.
• We will support an environment which fosters trust, where people feel free to challenge, and is where they want to be.
• We will embrace diversity, and treat everyone we come in contact with, with respect and dignity.
• We will support and give back to the communities in which we do business.
8
Oracle LogoOracle• Integrity
• Mutual Respect
• Teamwork
3
Otis LogoOtis• Quality
• Performance
• Responsibility
• Innovation
• Customer Care
• Employee Opportunity
6
P&G LogoP&G• Integrity
• Leadership
• Ownership
• Passion for Winning
• Trust
5
Pepsi LogoPepsi• Care for our customers, our consumers and the world we live in.
• Sell only products we can be proud of.
• Speak with truth and candor.
• Win with diversity and inclusion.
• Balance short-term and long-term.
• Respect others and succeed together.
6
Prudential LogoPrudential• Worthy of Trust
• Customer Focused
• Respect for Each Other
• Winning
4
PwC LogoPwC• Excellence
• Teamwork
• Leadership
3
Raytheon LogoRaytheon• Trust
• Respect
• Collaboration
• Innovation
• Accountability
5
RBC LogoRBC• Excellent service to clients and each other
• Working together to succeed
• Personal responsibility for high performance
• Diversity for growth and innovation
• Trust through integrity in everything we do
5
Rio Tinto LogoRio Tinto• respect
• integrity
• teamwork
• accountability
4
Rolls Royce LogoRolls Royce• integrity
• reliability
• innovation
3
Sainsbury's LogoSainsbury's• Best for food and health
• Sourcing with integrity
• Respect for our environment
• Making a positive difference to our community
• A great place to work
5
Samsung LogoSamsung• People
• Excellence
• Change
• Integrity.
• Co-prosperity
5
Santander LogoSantander• Our People
• Fiscal Responsibility
• Service
• Performance
• Performance
• Excellence
• Entrepreneurship
7
Scotiabank LogoScotiabank• Integrity
• Respect
• Commitment
• Insight
• Spirit
5
Shell LogoShell• honesty
• integrity
• respect
3
Sherwin Williams LogoSherwin Williams• INTEGRITY
• PEOPLE
• SERVICE
• QUALITY
• PERFORMANCE
• INNOVATION
• GROWTH
7
Siemens USA LogoSiemens USA• Responsible
• Excellent
• Innovative
3
Southwest LogoSouthwest• Warrior Spirit
• Servant's Heart
• Fun-LUVing Attitude
• Work the Southwest Way
4
Standard Chartered LogoStandard Chartered• We are courageous
• We are responsive
• We are international
• We are creative
• We are trustworthy
5
Starbucks LogoStarbucks• Creating a culture of warmth and belonging, where everyone is welcome.
• Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
• Being present, connecting with transparency, dignity and respect.
• Delivering our very best in all we do, holding ourselves accountable for results.
4
Suncor LogoSuncor• Safety above all else.
• Respect.
• Raise the bar.
• Commitments matter.
• Do the right thing.
5
T (Telekom) LogoT (Telekom)• Customer delight and simplicity drive our action
• Respect and integrity guide our behavior
• Team together - Team apart
• Best place to perform and grow
• I am T - Count on me
5
Tencent LogoTencent• Integrity
• Proactive
• Collaboration
• Innovation
4
Tesco LogoTesco• No one tries harder for customers
• We treat people how they want to be treated
• We use our scale for good
3
The Home Depot LogoThe Home Depot• Excellent Customer Service
• Taking Care of Our People
• Building Strong Relationships
• Respect for All People
• Entrepreneurial Spirit
• Doing the Right Thing
• Giving Back
• Creating Shareholder Value
8
Verizon LogoVerizon• INTEGRITY
• RESPECT
• PERFORMANCE EXCELLENCE
• ACCOUNTABILITY
4
Virgin Media LogoVirgin Media• Insatiable Curiosity
• Heartfelt Service
• Delightfully Boo Surprising
• Red Hot
• Smart Disruption
• Straight Up
6
Volvo LogoVolvo• Quality
• Safety
• Environmental Care
3
Walgreens LogoWalgreens• Trust
• Care
• Innovation
• Partnership
• Dedication
5
Walmart LogoWalmart• Service to our customers
• Respect for the individual
• Strive for excellence
• Act with integrity
4
Walt Disney LogoWalt Disney• Innovation
• Quality
• Community
• Storytelling
• Optimism
• Decency
6
Wells Fargo LogoWells Fargo• People as a competitive advantage
• Ethics
• What's right for customers
• Diversity and inclusion
• Leadership
5
Westpac LogoWestpac• Delighting Customers
• One Team
• Integrity
• Courage
• Achievement
5
Whole Foods Market LogoWhole Foods Market• We Sell the Highest Quality Natural and Organic Products Available
• We Satisfy, Delight and Nourish Our Customers
• We Support Team Member Excellence and Happiness
• We Create Wealth Through Profits & Growth
• We Serve and Support Our Local and Global Communities
• We Practice and Advance Environmental Stewardship
• We Create Ongoing Win-Win Partnerships with Our Suppliers
• We Promote the Health of Our Stakeholders Through Healthy Eating Education
8
Xerox LogoXerox• We succeed through satisfied customers.
• We deliver quality and excellence in all we do.
• We require premium return on assets.
• We use technology to develop market leadership.
• We value our employees.
• We behave responsibly as a corporate citizen.
6
Zurich LogoZurich• Integrity
• Customer centricity
• Sustainable value creation
• Excellence
• Teamwork
5

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