Core Values of Famous Companies
A company’s core values are the fundamental beliefs of the organization and the guiding principles that guide an organization’s internal conduct as well as its relationship with the external world. Here is a collection of core values from the world’s most famous companies. Based on the collected data of 100 companies, we find that :
- 43% companies define their core values within four words or items
- The most mentioned values are Integrity (48), Respect(30), Team (24), Customer (24), Innovative/Innovation (22).
Logo | Company | Core Values | Count |
---|---|---|---|
ABN Amro | • Trusted • Professional • Ambitious | 3 | |
Accenture | • Stewardship • Best People • Client Value Creation • One Global Network • Respect for the Individual • Integrity | 6 | |
Adidas | • Performance • Passion • Integrity • Diversity | 4 | |
Adobe | • genuine • exceptional • innovative • involved | 4 | |
ALDI | • simplicity • consistency • responsibility | 3 | |
Alibaba | • CUSTOMER FIRST • TEAMWORK • EMBRACE CHANGE • INTEGRITY • PASSION • COMMITMENT | 6 | |
ArcelorMittal | • Sustainability • Quality • Leadership | 3 | |
AXA | • team spirit • integrity • innovation • pragmatism • professionalism | 5 | |
BAE Systems | • Trusted • Innovative • Bold | 3 | |
Bank of America | • WE DELIVER • TRUST • EMPOWERMENT • RESPONSIBILITY • OPPORTUNITY | 5 | |
Barclays | • Respect • Integrity • Service • Excellence • Stewardship | 5 | |
BASF | • Creative • Open • Responsible • Entrepreneurial | 4 | |
Bayer | • Leadership • Integrity • Flexibility • Efficiency | 4 | |
BBC | • Trust is the foundation of the BBC: we are independent, impartial and honest. • Audiences are at the heart of everything we do. • We take pride in delivering quality and value for money. • Creativity is the lifeblood of our organisation. • We respect each other and celebrate our diversity so that everyone can give their best. • We are one BBC: great things happen when we work together. | 6 | |
Beiersdorf | • care • simplicity • courage • trust | 4 | |
BP | • Safety • Respect • Excellence • Courage • One Team | 5 | |
Carmax | • Customer Focus • Respect • Teamwork • Communication • Diversity • Associate Development • Fun • Quality • Pride • Continuous Improvement | 10 | |
Caterpillar | • Integrity • Excellence • Teamwork • Commitment • Sustainability | 5 | |
Coca Cola | • Leadership: The courage to shape a better future • Collaboration: Leverage collective genius • Integrity: Be real • Accountability: If it is to be, it's up to me • Passion: Committed in heart and mind • Diversity: As inclusive as our brands • Quality: What we do, we do well | 7 | |
Colgate | • Caring • Global Teamwork • Continuous Improvement | 3 | |
Comcast | • Community Investment • Diversity & Inclusion • Environment • Integrity | 4 | |
ConocoPhillips | • safety • people • integrity • responsibility • innovation • teamwork | 6 | |
Danone | • HUMANISM • OPENNESS • PROXIMITY • ENTHUSIASM | 4 | |
DBS Bank | • Purpose-driven • Relationship-led • Innovative • Decisive • E! | 5 | |
Dell | • Delivering results that make a positive difference. • Leading with openness and optimism. • Winning with integrity. | 3 | |
Deloitte | • Integrity • Outstanding value to markets & clients • Commitment to each other • Strength from cultural diversity | 4 | |
Delta | • honesty • respect • professionalism • hard work | 4 | |
Deutsche Bank | • Integrity • Sustainable Performance • Client Centricity • Innovation • Discipline • Partership | 6 | |
Dow | • Integrity • Respect for People • Protecting Our Planet | 3 | |
Enbridge | • Integrity • Safety • Respect | 3 | |
Ericsson | • Respect • Professionalism • Perseverance | 3 | |
Estée Lauder | • creativity • entrepreneurship • integrity | 3 | |
Fluor | • safety • integrity • teamwork • excellence | 4 | |
Fujitsu | • Employees • Customers • Business Parters • Technology • Quality | 5 | |
Geico | • Integrity • Service • Growth | 3 | |
General Dynamics | • Integrity • Respect • Trust • Teamwork • Mission | 5 | |
Goldman Sachs | • Collaboration • Teamwork • Leadership | 3 | |
• Focus on the user and all else will follow. • It's best to do one thing really, really well. • Fast is better than slow. • Democracy on the web works. • You don't need to be at your desk to need an answer. • You can make money without doing evil. • There's always more information out there. • The need for information crosses all borders. • You can be serious without a suit. • Great just isn't good enough. | 10 | ||
H&M | • We believe in people • We are one team • Straightforward and open-minded • Keep it simple • Entrepreneurial spirit • Constant improvement • Cost-consciousness | 7 | |
Heineken | • Enjoyment - we bring enjoyment to life • Respect - for individuals, society and the planet • Passion - for quality • Code of Business Conduct • Enjoy Responsibly | 5 | |
Heinz | • Quality • Integrity • Consumer First • Ownership/Meritocracy • Innovation | 5 | |
HP | • Trust and respect for individuals • Achievement and contribution • Results through teamwork • Meaningful innovation • Uncompromising integrity | 5 | |
HSBC | • Dependable • Open to different ideas and cultures • Connected to customers, communities, regulators and each other | 3 | |
Huawei | • Customers First • Dedication • Continuous Improvement • Openness & Initiative • Integrity • Teamwork | 6 | |
Hyundai | • Customer • Challenge • Collaboration • People • Globality | 5 | |
IBM | • Dedication to every client's success • Innovation that matters, for our company and for the world • Trust and personal responsibility in all relationships | 3 | |
Ikea | • Humbleness and willpower • Leadership by example • Daring to be different • Togetherness and enthusiasm • Cost-consciousness • Constant desire for renewal • Accept and delegate responsibility | 7 | |
John Deere | • integrity • quality • commitment • innovation | 4 | |
Johnson Controls | • Integrity • Customer Satisfaction • Employee Engagement • Innovation • Sustainability | 5 | |
Kellogg's | • integrity • accountability • passion • humility • simplicity • results | 6 | |
KPMG | • We lead by example • We work together • We respect the individual • We seek the facts and provide insight • We are open and honest in our communication • We are committed to our communities • we act with integrity | 7 | |
Kroger | • Honesty • Truthfulness • Integrity | 3 | |
LEGO | • Imagination • Creativity • Fun • Learning • Caring • Quality | 6 | |
Lenovo | • Customer Service • Innovative and Entrepreneurial Spirit • Accuracy and Truth-seeking • Trustworthiness and Integrity | 4 | |
Lloyds Bank | • Putting customers first • Keeping it simple • Making a difference together | 3 | |
L'Oréal | • Passion • Innovation • Entrepreneurial spirit • Open-mindedness • Quest for Excellence • Responsibility | 6 | |
Lowe's | • customer-focused • ownership • respect • teamwork • passion for execution and integrity | 5 | |
Maersk | • Constant Care • Humbleness • Uprightness • Our Employees • Our Name | 5 | |
McKesson | • Integrity • Customer-First • Accountability • Respect • Excellence | 5 | |
Mckinsey | • Adhere to the highest professional standards • Improve our clients' performance significantly • Create an unrivaled environment for exceptional people | 3 | |
Mercedes Benz | • Passion • Communication • Fun • Integrity • Team. | 5 | |
Metlife | • Put Customers First • Be The Best • Make Things • Easier Make Things Easier • Succeed Together • | 6 | |
Morrisons | • Can do • Fresh thinking • One team • Great selling and service • Bringing the best out of our people • Great shopkeeping | 6 | |
Munich Re | • We will act with integrity. • We will willingly hold ourselves accountable for our actions. • We will passionately pursue excellence and exceed the expectations of our clients, our fellow employees and our parent company. • We will value teamwork and open communication, but also individual contribution. • We will recognize and celebrate achievements. • We will support an environment which fosters trust, where people feel free to challenge, and is where they want to be. • We will embrace diversity, and treat everyone we come in contact with, with respect and dignity. • We will support and give back to the communities in which we do business. | 8 | |
Oracle | • Integrity • Mutual Respect • Teamwork | 3 | |
Otis | • Quality • Performance • Responsibility • Innovation • Customer Care • Employee Opportunity | 6 | |
P&G | • Integrity • Leadership • Ownership • Passion for Winning • Trust | 5 | |
Pepsi | • Care for our customers, our consumers and the world we live in. • Sell only products we can be proud of. • Speak with truth and candor. • Win with diversity and inclusion. • Balance short-term and long-term. • Respect others and succeed together. | 6 | |
Prudential | • Worthy of Trust • Customer Focused • Respect for Each Other • Winning | 4 | |
PwC | • Excellence • Teamwork • Leadership | 3 | |
Raytheon | • Trust • Respect • Collaboration • Innovation • Accountability | 5 | |
RBC | • Excellent service to clients and each other • Working together to succeed • Personal responsibility for high performance • Diversity for growth and innovation • Trust through integrity in everything we do | 5 | |
Rio Tinto | • respect • integrity • teamwork • accountability | 4 | |
Rolls Royce | • integrity • reliability • innovation | 3 | |
Sainsbury's | • Best for food and health • Sourcing with integrity • Respect for our environment • Making a positive difference to our community • A great place to work | 5 | |
Samsung | • People • Excellence • Change • Integrity. • Co-prosperity | 5 | |
Santander | • Our People • Fiscal Responsibility • Service • Performance • Performance • Excellence • Entrepreneurship | 7 | |
Scotiabank | • Integrity • Respect • Commitment • Insight • Spirit | 5 | |
Shell | • honesty • integrity • respect | 3 | |
Sherwin Williams | • INTEGRITY • PEOPLE • SERVICE • QUALITY • PERFORMANCE • INNOVATION • GROWTH | 7 | |
Siemens USA | • Responsible • Excellent • Innovative | 3 | |
Southwest | • Warrior Spirit • Servant's Heart • Fun-LUVing Attitude • Work the Southwest Way | 4 | |
Standard Chartered | • We are courageous • We are responsive • We are international • We are creative • We are trustworthy | 5 | |
Starbucks | • Creating a culture of warmth and belonging, where everyone is welcome. • Acting with courage, challenging the status quo and finding new ways to grow our company and each other. • Being present, connecting with transparency, dignity and respect. • Delivering our very best in all we do, holding ourselves accountable for results. | 4 | |
Suncor | • Safety above all else. • Respect. • Raise the bar. • Commitments matter. • Do the right thing. | 5 | |
T (Telekom) | • Customer delight and simplicity drive our action • Respect and integrity guide our behavior • Team together - Team apart • Best place to perform and grow • I am T - Count on me | 5 | |
Tencent | • Integrity • Proactive • Collaboration • Innovation | 4 | |
Tesco | • No one tries harder for customers • We treat people how they want to be treated • We use our scale for good | 3 | |
The Home Depot | • Excellent Customer Service • Taking Care of Our People • Building Strong Relationships • Respect for All People • Entrepreneurial Spirit • Doing the Right Thing • Giving Back • Creating Shareholder Value | 8 | |
Verizon | • INTEGRITY • RESPECT • PERFORMANCE EXCELLENCE • ACCOUNTABILITY | 4 | |
Virgin Media | • Insatiable Curiosity • Heartfelt Service • Delightfully Boo Surprising • Red Hot • Smart Disruption • Straight Up | 6 | |
Volvo | • Quality • Safety • Environmental Care | 3 | |
Walgreens | • Trust • Care • Innovation • Partnership • Dedication | 5 | |
Walmart | • Service to our customers • Respect for the individual • Strive for excellence • Act with integrity | 4 | |
Walt Disney | • Innovation • Quality • Community • Storytelling • Optimism • Decency | 6 | |
Wells Fargo | • People as a competitive advantage • Ethics • What's right for customers • Diversity and inclusion • Leadership | 5 | |
Westpac | • Delighting Customers • One Team • Integrity • Courage • Achievement | 5 | |
Whole Foods Market | • We Sell the Highest Quality Natural and Organic Products Available • We Satisfy, Delight and Nourish Our Customers • We Support Team Member Excellence and Happiness • We Create Wealth Through Profits & Growth • We Serve and Support Our Local and Global Communities • We Practice and Advance Environmental Stewardship • We Create Ongoing Win-Win Partnerships with Our Suppliers • We Promote the Health of Our Stakeholders Through Healthy Eating Education | 8 | |
Xerox | • We succeed through satisfied customers. • We deliver quality and excellence in all we do. • We require premium return on assets. • We use technology to develop market leadership. • We value our employees. • We behave responsibly as a corporate citizen. | 6 | |
Zurich | • Integrity • Customer centricity • Sustainable value creation • Excellence • Teamwork | 5 |