History And Evolution of Google Logo
A look at the Google logo since its birth in 1997 and how its logo has evolved in designs, colors and fonts.
Logo | Period | Notes |
---|---|---|
1997 | This logo was used during Google's developing stage at Stanford University. | |
1998 | This shortlived logo was used only for a month. The typeface used for the logo is Baskerville Bold. | |
1998-1999 | The uppercase "G" was repaced with a blue color and the multi-colored logo design took shape. An exclamation mark was added at the end of the wordmark, possibly to mimic the Yahoo! logo. | |
1999-2000 | So far the longest used logo of Google, featuring the font Catull BQ and a rotated letter "e". | |
2010-2013 | Launched in 2010, this logo is just like the previous logo, except that the colors on the letters now have brighter tones and the shadows behind them have been reduced. | |
2013-2015 | The logo was given a two-dimensional effect, with shadows removed and angles straightened to fit more in line with Google's most recent products. | |
2015-Present | On September 1, 2015, Google introduced a new logo, replacing the previous logo's serifed typeface (Catull) with a simplified sans-serifed typeface called Product Sans. |